Design matters —now more than ever.
McKinsey found that strong design can be at the heart of both disruptive and sustained commercial success, and only the very best designs now stand out from the crowd.Companies focused on design outperform their competitors by as much as two to one.Design does matter.
Good design is attainable — and practical.
Good design is simple, crisp, clear, and communicative.
Good design doesn’t require a degree in philosophy to digest.